My process

How it all works


I ask some questions to learn more about your business, your goals and to make sure we’re a good fit.

You provide: honest answers, a clear vision for your business and an understanding of your target audience.

Outcome: I recommend a solution, we both sign the proposal, and you complete the down payment.


Before we begin, I need all content in hand. I know it may sound like I’m cracking the whip a bit, but getting everything in order before the project begins will help to make the whole process as smooth as possible.

You provide: text, photos, logo and anything else that will be used as part of the project.

Outcome: all content added to a shared Dropbox folder and organised clearly.


We discuss website strategy and I organise all the information for the website into a hierarchical and meaningful structure.

You provide: availability to talk for around 1 hour.

Outcome: a strategic plan for your website and a sitemap that makes it easy for users to find what they need.


I create an interactive design of the Home page to ensure we are on the same page in terms of the overall design concept. I provide up to 2 rounds of revisions, where your change requests are turned around within 24 hours. Once the design concept is finalised, I will design the remaining pages, which can also have a maximum of 2 rounds of changes in total.

You provide: quick revision requests and approvals on each round of mockups.

Outcome: finalised design of website user experience and user interface.


I use our design concepts to develop a custom WordPress website that is responsive and mobile-friendly.

You provide: revision requests (if required) and timely feedback.

Outcome: a functioning website site, ready for launch


We both test the site to ensure there are no bugs or errors. I launch the site and you promote it.

You provide: launch promotion and engagement with your audience.

Outcome: a live website.